How Banks Can Use CRM Data to Land the Right Customers in 2019
You’ve probably heard the term “data-driven” more times than you can count. It’s everywhere. From sales to marketing to ...
How Traditional Banks Can Form Digital Customer Experiences that Matter
The continued growth of digital-only banks and higher customer expectations has put pressure on traditional banks to ...
3 Game-Changing Ways to Use Your CRM for Customer Journey Mapping
One rising trend in the financial services industry is the use of a journey-driven transformation approach to optimize ...
Customer Experience Management: 2019 Financial Marketing Trends [Part 4]
One common misconception about digital banking is that customers no longer desire in-person bank interactions because ...
Data Management Outsourcing: 2019 Financial Marketing Trends [Part 3]
How are you managing your data? That’s the question of the hour for banks and credit unions in 2019. And we’re going to ...
The Importance of System Integration: 2019 Financial Marketing Trends [Part 2]
In the second installment of our 2019 Financial Marketing Trends blog series, we want to explore what system ...
