Blog 360 View May 4, 2023 7:50:35 PM

How a Customized Banking CRM Gives Financial Institutions the Edge


With digital disruptors and fintechs posing an ever-increasing challenge to traditional banking, it’s clear that banks and credit unions need a CRM to keep up and to offer the customized experience that customers expect. But not all CRMs are created equal. Managing customer relationships can be challenging in the increasingly complex banking landscape, and it’s a challenge that all-purpose CRMs often fall short in meeting.

Enter the banking CRM, a powerful tool designed specifically for the unique needs of banks and credit unions. A banking CRM gives an institution an advantage over competitors that a general-purpose CRM often fails to provide: tailored solutions to their very specific challenges.

Read More 360 View Apr 7, 2023 2:56:23 PM

Restoring Trust: Banking’s Top Priority in an Uncertain World


Whenever a bank fails, it’s bad news for the entire sector. Customers get nervous and start asking questions: Can I trust my bank? What if this happens to my money? How do I know if my bank is secure? If they’re not 100% confident, they may move their money out of their bank, or to an institution that feels more secure.

Early 2023 saw some headline-grabbing bank failures around the world, from local and niche institutions like First Republic and Silicon Valley Bank to major international players like Credit Suisse. Most banks and credit unions were unaffected by these events, but many customers still feel anxiety about the financial sector.

That’s why it’s a priority for banks, credit unions, and other financial institutions to put trust at the heart of their customer relationships. In this piece, we’ll offer some advice on building confidence among commercial and retail clients. But first, let’s look at why trust matters so much.

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Topics: CRM, bank marketing 360 View Mar 24, 2023 6:59:13 PM

Fine-Tuning Your Goals & Incentives Program at Your Bank or Credit Union


Upgrade your goals and incentive program with consolidation and automation.

Are you wondering if employee goals and incentive programs make a substantive difference? It’s a fair question. They do, and they do it in a couple of important ways. Forbes explains, “Incentives and recognition programs help employees remain connected and engaged with their workplaces, offering motivation, which in turn, results in enhanced productivity and performance.” It’s not hard to see from there the connection between engaged, productive employees and the bottom line. In a survey of US bankers, 84% of respondents who currently have an employee incentive plan in place said their incentive plan has increased sales within their organization and increased employee engagement by encouraging better profiling, cross-selling, and referrals to other lines of business.

Banks and credit unions set goals and create incentives to reach those goals every year for their institutions; not all of them afford the same focus for employee goals and incentives. If that’s you, it’s time for a change.

Here are four ways to fine tune your employee goals and incentives program.

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Topics: Goal and Incentive Plans, CRM 360 View Mar 10, 2023 3:06:05 PM

Why CRM Matters to Your Bank or Credit Union


You know the term CRM, Customer Relationship Management, but it might be hard to explain why it matters to your bank or credit union. With customer relationships at the heart of banking, and technology ever evolving to help, CRM is now the norm across many industries and for good reason.

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Topics: CRM, Customer Experience, CRM Marketing, financial services CRM 360 View Feb 23, 2023 6:32:52 PM

4 Keys to a Successful CRM Implementation at Your Bank or Credit Union


A properly planned and timed CRM implementation is a major contributor to its success. Don’t sabotage your CRM by under valuing this phase of its adoption.

Many financial institutions are experiencing the value-added benefits of customer relationship management (CRM) technologies. As more banks and credit unions determine that adopting a CRM is an important part of continuing to meet customer expectations, finding the right CRM partner and seeing an installation through to success and a changed business environment is in many institution’s strategic plans.

Making the decision to add a CRM to the business process is not a small one and requires planning, buy-in, dollars, and labor to make it all happen. All these requirements for adopting a CRM are important, but the often-overlooked implementation phase of adoption touches all these areas and can make or break the success of this valuable tool. In Forbes, George Larkou notes, “ . . . when a new CRM is accused of ‘wasting time,’ it is more often an implementation failure.” Perhaps because implementation appears at the end of a long adoption plan, it’s easy to feel it’s a downhill stretch from there. On the contrary, proper planning and focus at this stage is a necessity. Here are four keys to a successful CRM implementation.

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