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Navigate CRM Solutions and Get Answers to Your Top CRM Banking Questions

As a collective of former bankers, our team at 360 View understands the decision involved in integrating a CRM system into your technology stack.

The excess of available options can always bring numerous questions to the table as you navigate this critical investment.

With our years of experience, we've encountered a multitude of questions from customers and peers in the banking and financial sphere, whether at conferences, webinars, or product demonstrations. With the abundance of questions received we've taken the initiative to compile the most frequent queries regarding CRM solutions, addressing them comprehensively.

Explore our top six inquiries frequently posed about CRM software for community banks and credit unions:

Do we need a dedicated employee to manage the CRM?

The necessity for a full-time CRM manager varies among institutions. While some may seamlessly integrate CRM duties into existing roles, others opt for a designated CRM administrator. Identifying the right individual or team is crucial, irrespective of the institution's size, ensuring efficient management and utilization of the CRM system.

Which department should oversee the CRM?

Unlike conventional IT projects, CRM ownership transcends a singular department. While every department plays a role, administration typically falls under Retail or Marketing. However, decisions regarding the CRM should involve a committee representing all business lines, ensuring alignment with organizational objectives.

What level of ongoing vendor support is available?

Vendor support post-implementation varies, ranging from external consultants to dedicated resources provided by the CRM provider. At 360 View, we prioritize client success by offering a range of support channels, including a dedicated client relations manager, comprehensive training opportunities, hands-on assistance from our professional services team, an online community forum, and a user conference. Ensuring access to the latest updates and enhancements is integral to sustained CRM efficacy.

What if our organizational culture isn't ready for CRM?

Cultural readiness is a common concern, particularly for banks hesitant to embrace CRM technology. However, evolving customer expectations necessitate a shift towards personalized digital experiences facilitated by CRM platforms. Cultivating buy-in from leadership and fostering clear communication are pivotal in overcoming cultural barriers.

What is the success rate of CRM adoption in banks?

Studies highlight the importance of executive sponsorship and cultural alignment in CRM success. Institutions that lay the groundwork for CRM implementation tend to achieve higher success rates. At 360 View, we emphasize the significance of these foundational steps in maximizing CRM efficacy.

Which CRMs do banks use and what is the real value of a CRM?

Banks now more than ever are investing in CRM platforms to provide personalization to their customers without putting additional stress on their employees. And while big banks may turn to Salesforce because of name recognition, small-to-midsize banks need a reliable source they can feel is a part of their team, 360 View is that perfect fit. Beyond its role in sales and marketing, a CRM serves as a catalyst for organizational growth, centralizing customer information, streamlining processes, and enhancing sales team effectiveness. Embracing CRM technology heralds substantial benefits across various facets of the business.


Transform Your Business with 360 View CRM

Curious about how 360 View's CRM software can elevate your business? Download our white paper, "Getting Started with CRM: The Beginner's Guide for Banks and Credit Unions," for comprehensive insights or request a demo today to experience firsthand the capabilities of our platform.


Download the Getting Started with CRM Guide