CRM: It’s no longer about IF you should, it’s about WHEN you will!In light of 2020, budgeting for CRM should be near the top of your list. While many banks and credit unions continue to have reduced or no lobby hours, the ability to offer efficient and effective remote banking is driving the business. If the question used to be, “Should I or when should I budget for CRM?” the current question is “How do I budget properly for CRM?” or even “How do I revise my strategic plan to reflect the large role CRM is now playing in day-to-day banking, then budget accordingly?”
If budgeting for CRM is not in your current plan, it needs to be! The changes wrought by COVID-19 have made CRM the system that ensures “sales are pursued, customers are served, and employees are productive, even when they’re out of the office,” noted Glen Marks at Forbes. With that in mind, here are four tips for budgeting for CRM as you enter this year’s budgeting process.