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http://www.360view.com 360 View Mon Jun 03 14:36:14 2019

How Traditional Banks Can Form Digital Customer Experiences that Matter

 Banking Customer Experience

The continued growth of digital-only banks and higher customer expectations has put pressure on traditional banks to change their approaches to customer service to remain competitive and relevant.

One way to augment your bank's customer experience strategy is to formalize a digital customer experience program with measurable goals. This program can provide a framework for identifying improvement opportunities and executing new technology and processes to address them.

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Topics: Customer Experience, Digital Banking

http://www.360view.com 360 View Wed Apr 24 18:23:09 2019

Customer Experience Management: 2019 Financial Marketing Trends [Part 4]

 

Bank Customer Service

One common misconception about digital banking is that customers no longer desire in-person bank interactions because they can get everything they need from their phones. However, the opposite is true, as a PwC survey found that 60% of traditional bank primary customers say it’s important to have branches in close proximity.

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Topics: Sales & Marketing, CRM, Customer Experience, Digital Banking

http://www.360view.com 360 View Fri Mar 01 21:15:29 2019

Data Management Outsourcing: 2019 Financial Marketing Trends [Part 3]

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How are you managing your data?

That’s the question of the hour for banks and credit unions in 2019. And we’re going to tell you why in this third installment of our 2019 Financial Services Marketing Trends blog series covering data management outsourcing.

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Topics: Sales & Marketing, Data Analytics, Digital Banking

http://www.360view.com 360 View Mon Jun 03 14:31:50 2019

Growing Your Business in the Digital Banking Age

digital-banking-age

The consumer experience, and consumers’ expectations for their experience has changed significantly over the past decade as digital becomes the way of nearly every industry. And, the banking industry is no exception.

Not only are mobile apps a standard for banks of nearly all shapes and sizes, but now digital-only banks have come on the scene, offering customers opportunities to manage their finances entirely online. The convenience of digital-only banking has put pressure on traditional community banks and credit unions to revamp their own digital strategies, so they can attract and retain more customers.

Here’s what you need to know about the current digital banking landscape and how to remain competitive in it.

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Topics: CRM, Digital Banking