Can I ask you a question....How do you focus limited resources on those opportunities that will drive profitable growth in a highly competitive marketplace? How do you identify those opportunities within your customer base and within your market?
In today’s highly competitive financial marketplace, you need a competitive edge built on strong analytics, sound strategies, and well-executed tactics.
A fundamental step to get this edge is through effective use of customer segmentation in marketing and sales strategies. Demographics combined with a household-based segmentation system that considers financial variables, purchase behavior, and social metrics enables financial marketing professionals to better understand buying preferences and more effectively target their promotions and product campaigns.