The news feeds are currently full of the 2023 trend articles. We have waded through the buzz and honed in on what sounds like the best advice for bank marketers in 2023.
As 2023 begins, banks and credit unions are rolling out the plans made last quarter. No doubt some of those initiatives will be just right for what is coming, and some may require adjusting. The prognosticators are appropriately out and about making their own adjustments to what they predicted six months ago. In reading the lists, we have gleaned five trends impacting bank marketers that are worth considering as 2023 begins.