Blog

http://www.360view.com 360 View Tue Sep 17 13:45:01 2019

Credit Union Marketing: Cut through the Noise to Drive Membership

 

alvaro-reyes-qWwpHwip31M-unsplash-1

In a January 2019 report, the Credit Union National Association found that more than 118 million Americans currently use about 5,700 credit unions across the country.

Even with this growth, credit unions struggle to compete with bigger banks, as these financial institutions tend to offer much more robust digital banking solutions—a necessity for meeting customer expectations for convenience.

Read More

Topics: Credit Unions, CRM Marketing

http://www.360view.com 360 View Tue Jul 23 14:34:14 2019

Rising to the Technology Challenge in Banking

 

banking-technology-challenges

If you’re part of a community bank or credit union, you know your competitors are increasing by the day. From large, national financial institutions to tech giants like Google and Amazon to digital-only banks, everyone is fighting for your customers.

One thing all of these opponents have in common is tremendous access to robust technology, something that is lacking in smaller scale banking. According to the 2019 Digital Banking Report, 30% of banks stated that access to technology/tools was the top obstacle preventing them from advancing their digital transformation journey.

Now is the time for community banks and credit unions to step up their tech capabilities so they can not only remain viable options for customers, but come out on top in the digital banking battle. No matter the size of your institution, you’ve got to make the most of your technology investment.

Read More

Topics: CRM, CRM Marketing