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http://www.360view.com 360 View Wed Sep 30 12:44:41 2020

A Must-Have in Your 2021 Budget

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CRM: It’s no longer about IF you should, it’s about WHEN you will!

In light of 2020, budgeting for CRM should be near the top of your list. While many banks and credit unions continue to have reduced or no lobby hours, the ability to offer efficient and effective remote banking is driving the business. If the question used to be, “Should I or when should I budget for CRM?” the current question is “How do I budget properly for CRM?” or even “How do I revise my strategic plan to reflect the large role CRM is now playing in day-to-day banking, then budget accordingly?”

If budgeting for CRM is not in your current plan, it needs to be! The changes wrought by COVID-19 have made CRM the system that ensures “sales are pursued, customers are served, and employees are productive, even when they’re out of the office,” noted Glen Marks at Forbes. With that in mind, here are four tips for budgeting for CRM as you enter this year’s budgeting process.

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Topics: CRM

http://www.360view.com 360 View Wed Feb 19 21:04:15 2020

Your Top Banking CRM Questions: Answered

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As a team of former bankers, 360 View understands that adding a CRM to your technology stack is a significant investment. You’ve probably got a lot of questions on your mind as you consider all of the options available to you.

Over the years, we’ve gotten a lot of these same questions from customers and other  banking professionals we’ve spoken with at conferences, on webinars, and during product demos. So, we decided to compile a list of the most common CRM questions we receive and answer them right here.

Check out the top six questions we are asked about CRM software for community banks and credit unions.

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Topics: CRM, financial services CRM

http://www.360view.com 360 View Mon Oct 28 16:22:06 2019

Rising to the Technology Challenge in Banking

 

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If you’re part of a community bank or credit union, you know your competitors are increasing by the day. From large, national financial institutions to tech giants like Google and Amazon to digital-only banks, everyone is fighting for your customers.

One thing all of these opponents have in common is tremendous access to robust technology, something that is lacking in smaller scale banking. According to the 2019 Digital Banking Report, 30% of banks stated that access to technology/tools was the top obstacle preventing them from advancing their digital transformation journey.

Now is the time for community banks and credit unions to step up their tech capabilities so they can not only remain viable options for customers, but come out on top in the digital banking battle. No matter the size of your institution, you’ve got to make the most of your technology investment.

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Topics: CRM, CRM Marketing

http://www.360view.com 360 View Mon Jun 17 15:00:05 2019

3 Actionable Ways to Implement Analytics at Your Bank or Credit Union

 

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We’ve already talked about how your CRM can serve as the foundation of a data-driven marketing strategy  for your bank or credit union. But, you can get even more value out of CRM data when you apply analytics to your strategy.

This is especially pertinent when it comes to identifying and maximizing wealth management opportunities for your customers. As millennials become the largest generation, their wealth is also increasing. In fact, a Deloitte report found that “Until 2020, the aggregated net worth of global millennials is predicted to more than double compared to 2015.”

The way banks and credit unions market to this growing customer segment will need to account for continued wealth accumulation. Here are three ways you can apply wealth data to campaigns and use analytics to grow your bank’s reach and revenue.

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Topics: CRM, Data Analytics

http://www.360view.com 360 View Wed May 29 15:00:05 2019

How Banks Can Use CRM Data to Land the Right Customers in 2019

Internet Connected Bank

 

You’ve probably heard the term “data-driven” more times than you can count.

It’s everywhere. From sales to marketing to operations, financial institutions want to do everything they can to be “data-driven.” But, this can often be a cliché if it’s not used as the foundation of an actual plan, strategy, or business effort.

When you take your bank's CRM data and apply it to real business and marketing decisions, it can be the difference between meeting expectations and exceeding them. With the banking industry accounting for 14%, or $22 billion of worldwide data analytics revenue, there is significant opportunity to use data to your advantage. It’s just a matter of identifying the right data to use at the right time to land the right customer.

A robust CRM provides you access to this data, so you can turn leads into customers and customers into bank loyalists. Here are a few types of CRM marketing data to focus on as you build a data-driven strategy.

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Topics: CRM, Data Analytics