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CRM is not a new technology, and there are plenty of misconceptions of it. With those come a handful of myths that linger in the meeting rooms of financial institutions. Here are five common myths about CRM and the truth you need know.

Knowing you need a CRM is only half the battle. Convincing your institution’s decision makers that they need to make the investment in a CRM is the other half. Here’s how to make the case.

You already know you need a CRM at your financial institution. You have already seen the evidence, either at a different institution or just reading the industry literature. You know the data shows CRM can be a game changer for banks and credit unions: improving staff productivity, generating customer engagement, and increasing wallet share,^[1] to name the top three. Convincing your institution’s decision makers to make the investment and the commitment is the next step, and it can be a challenge. Making a powerful and effective business case for CRM can be an important lynchpin in ensuring your bank or credit union stays competitive when it comes to customer relationships.

360 View's own David Acevedo joins Shelly Loftin at the American Bankers Association Bank Marketing Conference to discuss the importance of data-driven marketing and how it's changed in light of the pandemic. Financial institutions have always had a lot of data in their core system or MCIF, but the past year and a half has created the need for data to be more accessible and useable. Listen to this 10-minute interview about how using 360 View CRM to access your data can lead to smarter marketing and improve your growth and retention.

CRM: It’s no longer about IF you should, it’s about WHEN you will!

If budgeting for CRM is not in your current plan, it needs to be! The changes wrought by COVID-19 have made CRM the system that ensures “sales are pursued, customers are served, and employees are productive, even when they’re out of the office,” noted Glen Marks at Forbes. With that in mind, here are four tips for budgeting for CRM as you enter this year’s budgeting process.

As a team of former bankers, 360 View understands that adding a CRM to your technology stack is a significant investment. You’ve probably got a lot of questions on your mind as you consider all of the options available to you.

Over the years, we’ve gotten a lot of these same questions from customers and other  banking professionals we’ve spoken with at conferences, on webinars, and during product demos. So, we decided to compile a list of the most common CRM questions we receive and answer them right here.

Check out the top six questions we are asked about CRM software for community banks and credit unions.