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Whenever a bank fails, it’s bad news for the entire sector. Customers get nervous and start asking questions: Can I trust my bank? What if this happens to my money? How do I know if my bank is secure? If they’re not 100% confident, they may move their money out of their bank, or to an institution that feels more secure.

Early 2023 saw some headline-grabbing bank failures around the world, from local and niche institutions like First Republic and Silicon Valley Bank to major international players like Credit Suisse. Most banks and credit unions were unaffected by these events, but many customers still feel anxiety about the financial sector.

That’s why it’s a priority for banks, credit unions, and other financial institutions to put trust at the heart of their customer relationships. In this piece, we’ll offer some advice on building confidence among commercial and retail clients. But first, let’s look at why trust matters so much.

The news feeds are currently full of the 2023 trend articles. We have waded through the buzz and honed in on what sounds like the best advice for bank marketers in 2023.

As 2023 begins, banks and credit unions are rolling out the plans made last quarter. No doubt some of those initiatives will be just right for what is coming, and some may require adjusting. The prognosticators are appropriately out and about making their own adjustments to what they predicted six months ago. In reading the lists, we have gleaned five trends impacting bank marketers that are worth considering as 2023 begins.

Now is the season for predicting what 2022 will bring. We read all the prominent articles and did the sifting for you. Here are three issues worth your focus.

Everyone agrees a clear peek into the future can be helpful for institutions as they plan for the coming year. Without a functioning crystal ball or a DeLorean-turned-time-machine, we are left to trust industry experts to make their educated predictions. As the requisite “2022 Trends” articles hit the ether, the sheer number of future views can be overwhelming. We decided to cull through the expert opinions and distill the multiple long lists to the most interesting and the largely agreed-upon predictions.

As financial activity continues to take place virtually far more often than in person, the payments landscape has undergone significant change. A recent Accenture report predicted that North American banks will lose up to 15% of payments revenue—or $88 billion—over the next three years due to the rise in big tech and fintech companies.

This means to remain competitive, banks will need to re-evaluate the way they handle their payments business line—starting in 2020. Consider the following tips as you explore a strategy for increasing payments revenue over the next year.

When it comes to marketing at banks and credit unions, millennials get a lot of attention. They’re the largest generation with the biggest workforce, so it makes sense. But, it’s important that you not forget about reaching other generations. Baby boomers, Gen X, and Gen Z are all part of your customer base, and each generation has different financial preferences and priorities.

Let’s take a look at how you can successfully target each one.