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http://www.360view.com 360 View Thu Jan 20 18:45:06 2022

2022 Bank Marketing Trends: The Curated List

2022-bank-marketing-trends

Now is the season for predicting what 2022 will bring. We read all the prominent articles and did the sifting for you. Here are three issues worth your focus.

Everyone agrees a clear peek into the future can be helpful for institutions as they plan for the coming year. Without a functioning crystal ball or a DeLorean-turned-time-machine, we are left to trust industry experts to make their educated predictions. As the requisite “2022 Trends” articles hit the ether, the sheer number of future views can be overwhelming. We decided to cull through the expert opinions and distill the multiple long lists to the most interesting and the largely agreed-upon predictions.

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Topics: Customer Experience, bank marketing

http://www.360view.com 360 View Wed Jan 15 15:16:21 2020

Payments Got You Down? Keys to Your Bank's Revenue Growth in 2020

2020 Bank Growth

As financial activity continues to take place virtually far more often than in person, the payments landscape has undergone significant change. A recent Accenture report predicted that North American banks will lose up to 15% of payments revenue—or $88 billion—over the next three years due to the rise in big tech and fintech companies.

This means to remain competitive, banks will need to re-evaluate the way they handle their payments business line—starting in 2020. Consider the following tips as you explore a strategy for increasing payments revenue over the next year.

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Topics: bank marketing, financial customer service, financial services CRM

http://www.360view.com 360 View Mon Dec 02 15:32:00 2019

Financial Marketing to Each Generation

 

Financial Marketing To each generation

When it comes to marketing at banks and credit unions, millennials get a lot of attention. They’re the largest generation with the biggest workforce, so it makes sense. But, it’s important that you not forget about reaching other generations. Baby boomers, Gen X, and Gen Z are all part of your customer base, and each generation has different financial preferences and priorities.

Let’s take a look at how you can successfully target each one.

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Topics: marketing tools for banks, bank marketing