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How do you focus limited resources on those opportunities that will drive profitable growth in a competitive marketplace? How do you identify those opportunities within your customer base and within your market?

In today’s highly competitive financial marketplace, you need a competitive edge built on strong analytics, sound strategies, and well-executed tactics. Analytics becomes “actionlytics” when the right data is integrated with your marketing and sales strategy effectively to achieve desired results.

Let’s explore the top three elements that are key to equipping your team with the actionable data they need to grow your business.

As the financial industry continues to change, customers are demanding a better, more customized banking experience. They want to be treated as individuals (right now, less than 30 percent of consumers believe that offers from their banks are customized for their specific needs). For this reason, financial institutions have begun to develop strategies for identifying and meeting unique customer needs while optimizing their market share, value and profits.

This challenge requires financial institutions to leverage data to better serve customers. Luckily, banks and credit unions have a wealth of customer information at their fingertips to help them understand current and prospective customers’ needs — and you can use this data to improve customer experience and boost sales performance by implementing data-driven sales and service initiatives. In this post, we’ll lay out some proven strategies that will help you turn your customer data into actionable analytics.

UPDATE - This webinar is past, but keep an eye out for upcoming webinars! Thanks to all those who attended!

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Announcing a Webinar coming up on Thursday, July 30, 2015 at 12pm CDT / 1pm EDT that you won't want to miss!

Webinar: How to Turn Analytics into "Actionlytics" and Drive Profitable Growth

Please join us to explore proven strategies that will help you turn your data…into analytics…into ACTIONLYTICS.

Be sure to share this webinar with your team and register today!

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#Actionlytics

Can I ask you a question....How do you focus limited resources on those opportunities that will drive profitable growth in a highly competitive marketplace? How do you identify those opportunities within your customer base and within your market?

In today’s highly competitive financial marketplace, you need a competitive edge built on strong analytics, sound strategies, and well-executed tactics.

A fundamental step to get this edge is through effective use of customer segmentation in marketing and sales strategies. Demographics combined with a household-based segmentation system that considers financial variables, purchase behavior, and social metrics enables financial marketing professionals to better understand buying preferences and more effectively target their promotions and product campaigns.