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The consumer experience, and consumers’ expectations for their experience has changed significantly over the past decade as digital becomes the way of nearly every industry. And, the banking industry is no exception.

Not only are mobile apps a standard for banks of nearly all shapes and sizes, but now digital-only banks have come on the scene, offering customers opportunities to manage their finances entirely online. The convenience of digital-only banking has put pressure on traditional community banks and credit unions to revamp their own digital strategies, so they can attract and retain more customers.

Here’s what you need to know about the current digital banking landscape and how to remain competitive in it.

A financial institution’s growth starts with its employees. If they’re unmotivated, they’ll be less likely to add value or bring in new business. That’s why so many banks and credit unions have implemented employee incentive programs to keep team members motivated and satisfaction high.

There’s a lot that goes into creating a comprehensive incentive program, and it’s important to regularly assess if yours is working effectively. When you’re reviewing your program, consider these three keys to success:

Data analytics has come to be a widely accepted and necessary part of any marketing strategy in any industry. In fact, according to the 2017 Big Data Analytics Market Study, big data adoption reached 53% in 2017 for all companies interviewed, with finance and telecom leading the way.

As the finance industry has been quick to adopt big data, now is the time for banks and credit unions to take it one step further and use analytics to guide business decisions. The following guidelines can help you move beyond baseline analytics so you can take the right actions for your business.

Maintaining a customer base in your CRM is just the first step in using the technology to support your sales and marketing efforts. It’s when you let the CRM data be the driving force behind your campaigns that you realize the most value.

That’s because CRM data can offer significant insight into how your customers and prospects think and act. In a recent report from Econsultancy and IBM Watson Marketing, 66 percent of organizations said CRM data was the best data for better understanding the customer journey. When you tap into this information, it can go a long way in generating business.

Before you kick off your next campaign, take into consideration the following ways you can apply your CRM data.

Credit unions face an array of challenges when it comes to keeping up with the latest technology trends. From growing member relationships with the latest online and mobile solutions, to keeping those same members protected from cyber attacks, credit unions have a lot of technology balls in the air.

Here’s the top five technology trends that have an almost-daily impact on credit unions.