Blog

3 Ways to Attract and Retain Top Millennial Talent

Posted by David Acevedo

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By 2025, Millennials will account for 75% of the global workforce. And, at some companies, like Accenture and Ernst & Young, they already account for 2/3 of the entire employee base. Is your financial institution a place where Millennials want to work?

Strong company culture is essential to attracting and retaining Millennial employees — especially in sales positions, where turnover is high and burnout happens all too regularly. A supportive and engaging work culture, empowered by an effective goals and incentive plan, should form the foundation of a sustainable, growth-driven sales strategy.

Here are the top three ways you can build a company culture that will attract and retain Millennial talent at your financial institution.

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Topics: Sales & Marketing, Goal and Incentive Plans, CRM

4 Ways a FinTech Solution Can Grow Revenue

Posted by David Acevedo

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The financial industry continues to evolve as modern customers are forgoing in-branch interactions in favor of digitally-driven, tech-based banking options. This shift in behavior has left many banks scrambling to find new ways to generate profit and increase revenue.

Leveraging the power of a FinTech solution is an innovative way to combat the challenge of large online banks by improving customer experience and using data to point you toward where your institution is leaving revenue on the table. An integrated FinTech solution can impact sales, marketing, and service efforts, and ultimately, revenue. Here are four ways that a FinTech solution can help drive growth within your organization:

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Topics: Sales & Marketing, CRM, Customer Experience

Marketing to Millennials: Steering a Generation’s Financial Future

Posted by David Acevedo

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A shift in wealth is happening. 75% of the global workforce will be Millennials by 2025. They will have 3.39 trillion in spending power by 2018 according to the Federal Reserve. Marketing to Millennials is no longer a trend. It’s a must.

However, many financial institutions don’t fully understand what is at stake when you apply the same messaging and tone that you’re currently applying to Gen X and Baby Boomers to Millennials. Millennials are a distinct audience and they require customized, targeted marketing tactics and customer service.

At The Financial Brand Forum 2017 conference, Oregon Community Credit Union’s Deborah Mersino  shared how her organization has combined research, digital channels, a unique brand tone and imagery into an overall strategy that spiked Millennial growth by 11%. It all started with building a marketing campaign specifically targeted at that demographic.

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Topics: Sales & Marketing, In the News

Building a Culture of Innovation

Posted by Rebecca Key

Eric Ryan

According to Eric Ryan, Co-Founder of Method, brand marketing starts with people and then extends to products. No matter your industry, if you can get authentic culture and great products right, marketing becomes much easier.

After years of experience working in advertising and marketing, where he saw the influence of culture over brand marketing, Ryan wanted to take his understanding of consumer motivations and apply it to a tired, unsexy category: cleaning products. “Cleaning products” represent an enormous category yet it’s a sea of sameness, making it ripe for disruption (much like the financial industry). Ryan saw an opportunity to apply his marketing expertise to create a new product that could go up against incumbents like Proctor & Gamble and Tide. That’s how Method was born.

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Topics: Sales & Marketing, In the News

4 Ways to Transform Your Financial Marketing Strategy

Posted by Elyse Richmann

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As consumers learn to expect on-demand, personalized service in every interaction, marketing teams at financial institutions cannot assume they are exempt. Consumers expect their financial institution to provide the right information at the right time throughout their purchase journey. Improving your marketing communication is essential to increasing your marketing effectiveness, building customer trust and, ultimately, growing your business. Here are the top tactics for transforming the way your financial institution approaches marketing.

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Topics: Sales & Marketing, Customer Experience