Blog

Marketing to Millennials: Steering a Generation’s Financial Future

Posted by David Acevedo on Jul 12, 2017 1:55:24 PM

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A shift in wealth is happening. 75% of the global workforce will be Millennials by 2025. They will have 3.39 trillion in spending power by 2018 according to the Federal Reserve. Marketing to Millennials is no longer a trend. It’s a must.

However, many financial institutions don’t fully understand what is at stake when you apply the same messaging and tone that you’re currently applying to Gen X and Baby Boomers to Millennials. Millennials are a distinct audience and they require customized, targeted marketing tactics and customer service.

At The Financial Brand Forum 2017 conference, Oregon Community Credit Union’s Deborah Mersino  shared how her organization has combined research, digital channels, a unique brand tone and imagery into an overall strategy that spiked Millennial growth by 11%. It all started with building a marketing campaign specifically targeted at that demographic.

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Topics: Sales & Marketing, In the News

Building a Culture of Innovation

Posted by Rebecca Key on Jun 27, 2017 2:49:00 PM

Eric Ryan

According to Eric Ryan, Co-Founder of Method, brand marketing starts with people and then extends to products. No matter your industry, if you can get authentic culture and great products right, marketing becomes much easier.

After years of experience working in advertising and marketing, where he saw the influence of culture over brand marketing, Ryan wanted to take his understanding of consumer motivations and apply it to a tired, unsexy category: cleaning products. “Cleaning products” represent an enormous category yet it’s a sea of sameness, making it ripe for disruption (much like the financial industry). Ryan saw an opportunity to apply his marketing expertise to create a new product that could go up against incumbents like Proctor & Gamble and Tide. That’s how Method was born.

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Topics: Sales & Marketing, In the News

360 View Hittin' the Road

Posted by David Acevedo on Sep 17, 2015 1:53:14 PM

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It's that time of year again...we're packing up and hittin' the road to the fall conferences. 

This weekend, September 20-21, we will be at Independent Bankers Association of Texas 41st Annual Convention in Galveston, TX. Chris and I will be waiting for you at booth #41

We will also be at the ICBA Leadership Convention in Indianapolis September 20-21 at booth #202. Keith and Denise will be there to answer all of your questions. 

Will you be at these conventions? We can't wait to meet you in person! Stop by our booth, say hi and enter to win a generous cash prize! 
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Topics: In the News

Getting Silly and Raising Money for #RedNoseDay

Posted by Kathryn Mager on May 21, 2015 2:04:45 PM

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It's Thursday, May 21st. You know what that means? It's #RedNoseDay! 

Here at 360 View, our employees are doing their part to support this cause, donating money and dedicating our lunchtime today to spend an hour being silly in honor of this campaign...not like being silly is anything new around here with our spontaneous nerf gun fights and newbies getting pranked on a regular basis!

Ahhh...just another day at the office...

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360 View is matching the total money raised on our "360 View Fundraiser" page. There's a few hours left, so if you want to join us in supporting this amazing cause and donate, click here!

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Topics: In the News