Blog

3 Ways to Attract and Retain Top Millennial Talent

Posted by David Acevedo on Aug 9, 2017 2:49:43 PM

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By 2025, Millennials will account for 75% of the global workforce. And, at some companies, like Accenture and Ernst & Young, they already account for 2/3 of the entire employee base. Is your financial institution a place where Millennials want to work?

Strong company culture is essential to attracting and retaining Millennial employees — especially in sales positions, where turnover is high and burnout happens all too regularly. A supportive and engaging work culture, empowered by an effective goals and incentive plan, should form the foundation of a sustainable, growth-driven sales strategy.

Here are the top three ways you can build a company culture that will attract and retain Millennial talent at your financial institution.

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Topics: Sales & Marketing, Goal and Incentive Plans, CRM

Get Motivated: The Power of Real-Time Goal & Incentive Tracking

Posted by David Acevedo on Aug 2, 2016 9:30:00 AM

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An effective goal and incentive plan is essential to the success of any financial institution’s overall sales strategy. In a survey of US bankers, 84% of respondents who currently have an employee incentive plan in place said their incentive plan has increased sales within their organization and increased employee engagement by encouraging better profiling, cross-selling, and referrals to other lines of business. 

With more and more banks realizing the value of incentive plans, you might be wondering how to get started with tracking results and driving change within your own organization. Here are four key steps toward adopting and implementing an effective incentive system.

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Topics: Sales & Marketing, Goal and Incentive Plans, CRM

Meet Your Banking Customers at the "Moment of Opportunity"

Posted by David Acevedo on May 10, 2016 1:11:45 PM

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Every day, you’re engaging with your customers in the moment of opportunity” — but are you capitalizing on the chance to nurture that relationship, drive sales, and improve profitability?

There’s an efficiency problem in the financial industry. Opportunity is out there, with both new and existing customers, but it is regularly hindered by obscured data, undefined processes, and a lack of communication across the organization. Here are some tactics for making sure that you are optimizing your customer relationships and maximizing your bottom line.

Empower Your Frontline Workers

According to this report from McKinsey in a banking environment with strong bottom-line pressures, maximizing frontline sales performance should be top priority. Your frontline staff has the daily opportunity to deliver valuable customer-specific sales and service messages to customers during those interactions — but most banks fail to capitalize on these moments of opportunity due to a lack of actionable data. 

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Topics: Profitability, Sales & Marketing, Goal and Incentive Plans, CRM

The Number One Thing to Ensure CRM Success

Posted by Chris Green on Aug 3, 2015 6:00:00 AM

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We get asked all the time, can you tell me the number one thing we can do to ensure that CRM is successful at our bank? The answer is easy, executive buy-in! But what exactly is executive buy-in and how do you know when you have it? Now those are hard questions.

What Executive Buy-In Is

There is something important to understand about executive buy-in if you are ever going to get to the heart of what it is. Often we assume executive buy-in for projects like CRM result from meetings where we get the “go-ahead nod” from executive leadership to proceed with the process. But often this first approval is seen by the executive leadership as a low risk way to explore options, understand potential benefits, and to learn costs. It’s a great first step, but it’s not the type of buy-in you will need to ensure a successful implementation of CRM, nor the type of buy-in you want. Even if you get the final purchase approval or agreement to “cut the check”, you still may not have true executive buy-in.

The buy-in you are looking for is the type that comes from doing! Your executive leadership needs to have sweat equity in the process to really buy-in and to have the genuine authority to demonstrate that buy-in to others in your organization. Buy-in comes from doing, not just talking. Walking the talk, as they say. So, give your executive leadership specific tasks to accomplish through each phase of your CRM search, selection, implementation, and go live. If your executive leadership seems unwilling to follow through on these tasks, then you can rest assured that you don’t yet have the right type of buy-in you are looking for. Executive buy-in is doing!

Here are suggestions and tips for gaining executive buy-in through various CRM milestones.

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Topics: Profitability, Sales & Marketing, Goal and Incentive Plans, CRM

Welcome to 360 View's Blog

Posted by Kathryn Mager on May 19, 2015 8:42:37 AM

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Welcome to our blog!

Super excited to be embarking on this new adventure! We are all dressed and ready to dive headfirst into the brain exchange that is the Internet today, sharing relevant new information and best practices in the Financial Industry!

Our quality content will cover the following topics:

  • CRM
  • Sales
  • Marketing campaigns and technology
  • Customer experience
  • Goal & incentive plans
  • Profitability
  • Analytics & "smart" data 
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Topics: Profitability, Sales & Marketing, Goal and Incentive Plans, CRM, Customer Experience