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How to Use Data Analytics for the Right Actions

Posted by Joyce Colin

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Data analytics has come to be a widely accepted and necessary part of any marketing strategy in any industry. In fact, according to the 2017 Big Data Analytics Market Study, big data adoption reached 53% in 2017 for all companies interviewed, with finance and telecom leading the way.

As the finance industry has been quick to adopt big data, now is the time for banks and credit unions to take it one step further and use analytics to guide business decisions. The following guidelines can help you move beyond baseline analytics so you can take the right actions for your business.

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Topics: CRM, Data Analytics