In today’s crowded competitive landscape, your customers are being bombarded with marketing messages every day. To stand out, you need more than a targeted list with a compelling offer. You need to tap into the decision-making shortcuts people use when they engage with your organizations.
Nancy Harhut, Chief Creative Officer at The Wilde Agency, is passionate about the impact that decision science can have on marketing. At The Financial Brand Forum 2017, Harhut gave a brilliant presentation about behavior hacks that can increase engagement and response to financial institution’s email and digital marketing efforts. Here are some of the top takeaways: