Blog

Bank Branding Dos & Don'ts

Posted by Rebecca Key

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Remember how disruptive the first automated teller machines were for banks? Neither do we. Whether we recall it or not, the arrival of ATMs did set off a kind of brand disruption for financial institutions, and point toward a list of branding dos and don’ts that remain relevant today.

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Topics: Sales & Marketing, CRM, Customer Experience

Why a CRM Makes Sense in 2018

Posted by Keith Twisdale

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When it comes to keeping track of current and potential customers, many banks and credit unions have yet to consider a CRM solution. That runs counter to the predicted trajectory of the industry. A PWC report reveals that while 61 percent of bankers consider a customer-centric business model to be very important, less than 20 percent are very prepared for it. Bankers must proactively seek out new tools to build the industry’s more customer-focused business model.

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Topics: CRM, Customer Experience

10.5 Steps to Power Up Sales with LinkedIn

Posted by David Acevedo

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Too many bankers neglect LinkedIn. Compared to other top sales professionals, who log on for about 120 minutes daily, the average banker is on LinkedIn just 17 minutes per month. According to Jack Hubbard, Chief Experience Officer at St. Meyer & Hubbard, that has to change.

LinkedIn started in 2003 as a recruitment tool, but today it’s much more than that. True, it might be where you land your next job — but it’s also where the sales process begins. With 467 million LinkedIn users worldwide, it's no wonder most marketers view LinkedIn as an effective source for generating leads.

Getting started can seem overwhelming, but luckily, Jack Hubbard has broken it down to 10.5 simple steps:

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Topics: Sales & Marketing

How to Get Executive Buy-In for a Technology Solution

Posted by Joyce Colin

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Replacing or implementing a technology solution can be a game changer for financial institutions. In many cases, the initial investment in a platform is dwarfed by the gains in productivity, effectiveness, and profitability. But to get there you’ll need budget, resources, and support — which means you’ll need the executive team on your side.

Research shows that one of the top reasons that software implementations fail is due to a lack of executive buy-in. That's because all major organizational changes have to happen from the top down. In this blog, find out how to convince leadership that a new technology solution is worth the investment. Here are a few ways to win executive support:

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Topics: Profitability, Sales & Marketing, CRM

Make It Personal: Growing Your Bank Through Customer Relationships

Posted by Keith Twisdale

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In today’s financial market, growth is your top priority — and your biggest challenge. Often a company’s first instinct is to build more products or offer more services that can generate revenue. However, if those efforts are not born out of serving a real customer need, they will be in vain.

Your customers are searching for financial institutions that don’t just satisfy their product and service needs, but prove that they truly understand them, their personal motivations and needs.  In other words, your customers want to feel known. If you are a community bank or credit union, that is probably one of the major reasons they chose to open an account with you (as opposed to a larger bank) in the first place.

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Topics: Sales & Marketing, CRM, Customer Experience