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http://www.360view.com 360 View Mon Feb 18 21:32:45 2019

The Importance of System Integration: 2019 Financial Marketing Trends [Part 2]

Financial System Integrations

In the second installment of our 2019 Financial Marketing Trends blog series, we want to explore what system integration via open architecture will look like for community banks and credit unions this year and beyond.

The financial industry is currently experiencing a transition from using all-in-one technology to focusing more on third-party partnerships. This means rather than relying on one system for everything, financial institutions are tapping multiple systems for varying functions.

As a result, they require robust system integration built on open APIs. This open architecture allows systems to speak to each other so information can easily flow throughout the bank.

What are the benefits of this approach to system integration in 2019?

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Topics: Sales & Marketing, CRM, Data Analytics

http://www.360view.com 360 View Tue Feb 05 14:57:18 2019

A Closer Look at Data Analytics: 2019 Financial Marketing Trends [Part 1]

Financial Marketing Analytics

At the end of last year, we gave our predictions of the top four financial marketing trends that will impact banks and credit unions in 2019. We thought we’d dive a bit deeper into each trend, so you can prepare your organization to make the most of your marketing efforts this year.

First up is increased data analytics capabilities. As data analytics continues to grow in importance, financial institutions will have more opportunities to embrace artificial intelligence (AI) and machine learning, which will require an elevated data analyst role and robust CRM integrations.

What does this mean for financial marketers who choose to focus more on data analytics?

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Topics: Sales & Marketing, Data Analytics

http://www.360view.com 360 View Wed Apr 24 18:13:46 2019

What’s on Deck for 2019: Financial Marketing Trend Predictions

2019-financial-marketing-trend-predictions

Another year has almost come and gone, and now it’s time to start looking ahead to what 2019 will bring. With emerging technologies and evolving customer expectations in the financial industry, community banks and credit unions need to be prepared to adapt their approaches to marketing, sales, and customer service in the coming year.

Here’s what we predict will be the top four financial marketing trends in 2019 — stay focused on these to get the most ROI from your marketing efforts this year.

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Topics: Sales & Marketing

http://www.360view.com 360 View Tue May 21 02:54:16 2019

Growing Your Business in the Digital Banking Age

digital-banking-age

The consumer experience, and consumers’ expectations for their experience has changed significantly over the past decade as digital becomes the way of nearly every industry. And, the banking industry is no exception.

Not only are mobile apps a standard for banks of nearly all shapes and sizes, but now digital-only banks have come on the scene, offering customers opportunities to manage their finances entirely online. The convenience of digital-only banking has put pressure on traditional community banks and credit unions to revamp their own digital strategies, so they can attract and retain more customers.

Here’s what you need to know about the current digital banking landscape and how to remain competitive in it.

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Topics: CRM, Digital Banking

http://www.360view.com 360 View Wed Dec 12 18:20:01 2018

How to Grow Your Corporate Customer Base

grow-corporate-customers

For community banks and credit unions, commercial marketing can and should look very different from retail marketing.

That’s because these two customer types have different banking needs, priorities, and preferences. If you’re looking to grow your corporate customer base, you need to have a clear understanding of all of these factors so you can effectively reach your targets.

Follow these three tips as you create and execute your corporate marketing strategy.

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Topics: Sales & Marketing