According to Eric Ryan, Co-Founder of Method, brand marketing starts with people and then extends to products. No matter your industry, if you can get authentic culture and great products right, marketing becomes much easier.
After years of experience working in advertising and marketing, where he saw the influence of culture over brand marketing, Ryan wanted to take his understanding of consumer motivations and apply it to a tired, unsexy category: cleaning products. “Cleaning products” represent an enormous category yet it’s a sea of sameness, making it ripe for disruption (much like the financial industry). Ryan saw an opportunity to apply his marketing expertise to create a new product that could go up against incumbents like Proctor & Gamble and Tide. That’s how Method was born.