Denise Salyards

Director of 360 View Actionlytics. You can find me up to my ears in data! I have a passion for turning data into meaningful actionable information with a strong dose of creativity to transform it into a power tool for marketing professionals. Off hours, you can find me running the track, the hills and in local races or kayaking around the waterways to stay healthy and fit!
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Recent Posts

How to Turn Analytics into "Actionlytics" and Drive Profitable Growth

Posted by Denise Salyards


UPDATE - This webinar is past, but keep an eye out for upcoming webinars! Thanks to all those who attended!



Announcing a Webinar coming up on Thursday, July 30, 2015 at 12pm CDT / 1pm EDT that you won't want to miss!

Webinar: How to Turn Analytics into "Actionlytics" and Drive Profitable Growth

Please join us to explore proven strategies that will help you turn your data…into analytics…into ACTIONLYTICS.

Be sure to share this webinar with your team and register today!


Join the discussion before, during, and after the webinar!
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Topics: Actionlytics

360 View Actionlytics: The Right Data to Grow Your Business

Posted by Denise Salyards


Can I ask you a question....How do you focus limited resources on those opportunities that will drive profitable growth in a highly competitive marketplace? How do you identify those opportunities within your customer base and within your market?

In today’s highly competitive financial marketplace, you need a competitive edge built on strong analytics, sound strategies, and well-executed tactics.

A fundamental step to get this edge is through effective use of customer segmentation in marketing and sales strategies. Demographics combined with a household-based segmentation system that considers financial variables, purchase behavior, and social metrics enables financial marketing professionals to better understand buying preferences and more effectively target their promotions and product campaigns.

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Topics: Customer Segmentation, Actionlytics