Blog

David Acevedo

Director of Sales at 360 View CRM. Helping banks and credit unions see the value of implementing CRM to build profitable, long-term client relationships. Specialize in developing meaningful employee incentive plans that drive performance and results. Offline, you can find me at the Jersey Shore or on the golf course, which also includes the “19th Hole.”
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Recent Posts

What the Dodd-Frank Reform Bill Means for Small Banks and Credit Unions

Posted by David Acevedo

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The United States Senate recently voted to repeal parts of the Dodd-Frank bill governing financial institutions. The Economic Growth, Regulatory Relief, and Consumer Protection Act (S.2155) or CHOICE, while still uncertain of final passage, would raise the threshold for closer Federal Reserve scrutiny from banks with $250 billion in assets from the current asset threshold of $50 billion. While there are a number of other provisions to the proposed legislation, this higher threshold is the primary target of those seeking to roll back what many believe are unnecessary regulations placed on community banks and credit unions.

Pending a compromise of House and Senate versions of the bill, and enacting the final bill into law, here are five impacts the proposed legislation would have on financial institutions.   

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Topics: In the News

Making Things Simple: How Lakeland Bank Used 360 View to Simplify and Connect Operations

Posted by David Acevedo

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Photo credit: The Sparta Independent

Management gurus tout the value of building successful companies with an eye towards truly knowing not just what they do and how they do it, but why they do it. Lakeland Bank, based in northern New Jersey, already knew the “why” behind their brand: to make banking simple. Each customer transaction is an opportunity to show customers that banking doesn’t have to be a chore. “We connect our customers to all the possibilities in their financial profile, and we make it as simple as possible,” says Ellen Lalwani, Lakeland Bank’s executive vice president and chief retail officer. Through this commitment to connection and simplicity, the bank has built a loyal customer following. In the words of one business banking customer, “…Lakeland is there to do things I really don’t think any other bank would do.” But there was a challenge: Lakeland’s internal business processes were hardly simple — or connected.

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Topics: Goal and Incentive Plans, CRM

The Human Side of Customer Experience: Digital Transformation 2.0

Posted by David Acevedo

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Most banks and financial institutions have realized the cost reduction benefits of digital transformation. But for 2018, new technologies must go beyond achieving greater efficiencies and focus instead on creating more authentic customer engagement. That’s the consensus of over 100 global financial services leaders, who were asked by The Financial Brand for their thoughts on 2018 trends and predictions for the industry .

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Topics: Customer Experience

10.5 Steps to Power Up Sales with LinkedIn

Posted by David Acevedo

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Too many bankers neglect LinkedIn. Compared to other top sales professionals, who log on for about 120 minutes daily, the average banker is on LinkedIn just 17 minutes per month. According to Jack Hubbard, Chief Experience Officer at St. Meyer & Hubbard, that has to change.

LinkedIn started in 2003 as a recruitment tool, but today it’s much more than that. True, it might be where you land your next job — but it’s also where the sales process begins. With 467 million LinkedIn users worldwide, it's no wonder most marketers view LinkedIn as an effective source for generating leads.

Getting started can seem overwhelming, but luckily, Jack Hubbard has broken it down to 10.5 simple steps:

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Topics: Sales & Marketing

3 Ways to Attract and Retain Top Millennial Talent

Posted by David Acevedo

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By 2025, Millennials will account for 75% of the global workforce. And, at some companies, like Accenture and Ernst & Young, they already account for 2/3 of the entire employee base. Is your financial institution a place where Millennials want to work?

Strong company culture is essential to attracting and retaining Millennial employees — especially in sales positions, where turnover is high and burnout happens all too regularly. A supportive and engaging work culture, empowered by an effective goals and incentive plan, should form the foundation of a sustainable, growth-driven sales strategy.

Here are the top three ways you can build a company culture that will attract and retain Millennial talent at your financial institution.

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Topics: Sales & Marketing, Goal and Incentive Plans, CRM