The onboarding experience provides the first impression of a financial institution’s level of service — an impression that will persist throughout the entire customer’s lifecycle and set the stage for future growth. That is why an effective onboarding program is essential to retaining and growing relationships with your customers. In case you missed our most recent webinar, "The Art of Onboarding New Banking Customers" [watch now], here are the 7 essential components of an onboarding program:
1. Define Onboarding Scope
The first step to building a successful onboarding program is developing an onboarding and cross-selling communications framework that can achieve your institution’s growth goals. Establish goals for your onboarding program and ask key questions such as: How will you reach the customer? Who is your target customer group? These answers are essential for gaining a clear understanding of the scope of your onboarding program.