Blog

How Universal Bankers Break the Silo Culture

Posted by Keith Twisdale

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“Silos of expertise.” “Working in silos.” Given how often we use “silo,” most of us should be walking around with hayseeds perpetually stuck in our teeth. For banks and credit unions, however, silos are disappearing fast. Technology and changing customer demands drive financial institutions to address the isolation that lies at the heart of “silo” culture with new solutions. The “universal banker,” also known as a “universal teller,” has emerged in recent years as a critical linchpin to help financial institutions connect a customer’s mobile, online and in-branch banking experience.

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Topics: CRM, Customer Experience

The Human Side of Customer Experience: Digital Transformation 2.0

Posted by David Acevedo

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Most banks and financial institutions have realized the cost reduction benefits of digital transformation. But for 2018, new technologies must go beyond achieving greater efficiencies and focus instead on creating more authentic customer engagement. That’s the consensus of over 100 global financial services leaders, who were asked by The Financial Brand for their thoughts on 2018 trends and predictions for the industry .

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Topics: Customer Experience

Bank Branding Dos & Don'ts

Posted by Rebecca Key

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Remember how disruptive the first automated teller machines were for banks? Neither do we. Whether we recall it or not, the arrival of ATMs did set off a kind of brand disruption for financial institutions, and point toward a list of branding dos and don’ts that remain relevant today.

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Topics: Sales & Marketing, CRM, Customer Experience

Why a CRM Makes Sense in 2018

Posted by Keith Twisdale

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When it comes to keeping track of current and potential customers, many banks and credit unions have yet to consider a CRM solution. That runs counter to the predicted trajectory of the industry. A PWC report reveals that while 61 percent of bankers consider a customer-centric business model to be very important, less than 20 percent are very prepared for it. Bankers must proactively seek out new tools to build the industry’s more customer-focused business model.

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Topics: CRM, Customer Experience

10.5 Steps to Power Up Sales with LinkedIn

Posted by David Acevedo

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Too many bankers neglect LinkedIn. Compared to other top sales professionals, who log on for about 120 minutes daily, the average banker is on LinkedIn just 17 minutes per month. According to Jack Hubbard, Chief Experience Officer at St. Meyer & Hubbard, that has to change.

LinkedIn started in 2003 as a recruitment tool, but today it’s much more than that. True, it might be where you land your next job — but it’s also where the sales process begins. With 467 million LinkedIn users worldwide, it's no wonder most marketers view LinkedIn as an effective source for generating leads.

Getting started can seem overwhelming, but luckily, Jack Hubbard has broken it down to 10.5 simple steps:

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Topics: Sales & Marketing