360 View Blog

The Right Data to Grow Your Business

Posted by Elyse Richmann on Mar 28, 2017 2:07:28 PM

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How do you focus limited resources on those opportunities that will drive profitable growth in a competitive marketplace? How do you identify those opportunities within your customer base and within your market?

In today’s highly competitive financial marketplace, you need a competitive edge built on strong analytics, sound strategies, and well-executed tactics. Analytics becomes “actionlytics” when the right data is integrated with your marketing and sales strategy effectively to achieve desired results.

Let’s explore the top three elements that are key to equipping your team with the actionable data they need to grow your business.

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Topics: Profitability, Sales & Marketing, CRM, Customer Segmentation, Actionlytics

All Talk, No Action? How to Use CRM to Get Things Done

Posted by Joyce Colin on Feb 28, 2017 2:28:00 PM

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Banks need something different to empower growth.

Existing tools are inadequate and disjointed: bankers might be using the core banking system along with spreadsheets, emails, appointment books, or sticky notes — but those aren’t shared across the organization, so knowledge becomes siloed. As a result, the customer isn’t serviced appropriately, sales efforts are crippled, and growth is stifled. 

Financial institutions need to unify systems to provide easy access to knowledge across every department, make bankers more efficient, improve sales and marketing, enhance customer service, and provide tools that allow everyone in the organization to get things done — which is the key to meaningful growth.

Here’s how banks and credit unions can position themselves for growth:

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Topics: Sales & Marketing, CRM

One Size Does Not Fit All: Why Banks Need Their Own Solution

Posted by Kevin Anderson on Feb 2, 2017 10:17:00 AM

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About a year after we founded 360 View, one of our existing clients — a small community bank — asked us to help them find a good CRM solution. We would soon discover that finding a CRM that met all the needs of a financial institution was surprisingly difficult.

As we searched for an answer, we kept running into the same problem: all the options we found had been developed for businesses, not banks or credit unions, and the prices were not affordable to the average community financial institution.

With more research and development, we realized there was a hole in the market: banks weren’t able to use just any CRM. They needed one to meet the specific needs of financial institutions so they could have a truly comprehensive view into their customer relationships.

So we decided to build one.

Here are some of the reasons why it became clear to us that financial institutions need their own solution (and how we answered those in our own product development process).

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Topics: Sales & Marketing, CRM

4 New Ways Technology Will Impact Banking in 2017

Posted by David Acevedo on Jan 20, 2017 12:29:51 PM

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In 2017, research indicates that technology will become an even higher priority for banks and credit unions across the country. Here are some of our top predictions for how technology will affect the banking industry over the next 12 months — and how you can  position your organization for success this year.

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Make a New Year's Resolution to Go Digital

Posted by Waylon Envik on Jan 6, 2017 12:26:38 PM

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Before today’s modern customer relationship management solutions, there was the rolodex, appointment books, Excel spreadsheets, the sticky note, email, and MCIF (Marketing Customer Information File) systems. Now, digital solutions such as CRM systems, offer a “one-stop” place to see everything important about your customer.

CRM systems are designed to make customer information understandable, transparent, and actionable to all employees while providing managers information about employee activities — and they are gaining greater priority for financial institutions across the country. This prioritization reflects CEOs’ growing understanding of the limitations that older technologies are putting on their businesses, yours included.

Here’s why you should make a resolution to go digital in the new year:

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Topics: Sales & Marketing, CRM